Recently at a knowledge centre, i happened to witness a zero water washed jeans. on questioning, i came to know that the jeans which looked some 90 min enzymed and bleached- was actually a white cotton twill trouser- printed with a jeans wash screen! very interesting. very soft. no wastage of resources. but for the hard core denim lovers, whats in a jeans like this when you don’t feel denim harshness against the skin. whats in a jeans that doesn’t break with time.