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by Neha Celly
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  • About me
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  • Azurite
  • Blue Natives
  • Mutants
  • Boomerang
  • Natural Indigo Khadi Denims
  • WROGN
  • Allen Solly
  • LP Jeans
  • Louis Philippe
  • Gap
  • M&S
  • Space design
  • Journal
  • Contact
  • Welcome

    Blue·he·mi·a (blu-hm-) n. blue + hemia — originated from the word bohemia is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic, or literary pursuits.
    • Here for the love of Indigo and to share some of my work done in Denims.
    • About us: https://carvedinblue.tencel.com/bluehemia-denim-design-is-rooted-in-passion-for-the-fabric/
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  • About me

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  • Azurite

    A line of premium fabrics - Azurite is Arvind’s patented technology in India that uses indigo dyed weft and warp creating saturated blue fabrics.
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  • Blue Natives

    | Blue Natives- from Arvind | Shirt weight denims: washed, crafted, hand embroidered, darned, restitched.
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  • Mutants

     Mutants | A loop structured denim line from Arvind, Mutants is an athleisure (athletic-leisure) collection consisting of jogger jeans, sweat shirts, and track pants made of denim. Email: [email protected]
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  • Boomerang

     Arvind Boomerang | A complete design to catalog package for Arvind Ltd. Here showcasing jeggings, tops & dresses made out of the super stretch fabrics from the house of Arvind.
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  • Natural Indigo Khadi Denims

    Natural Indigo Khadi Denims for kidswear brand Milk teeth (www.milkteeth.in) in collaboration with the Arvind Mills.
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  • WROGN

    WROGN | A breakaway youth fashion brand by Virat Kohli- launched by Myntra.
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  • Allen Solly

    Allen Solly Women's wear SS/14 line
    The complete workbook with actual fabrics is shown.
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  • LP Jeans

    The SS/12 collection was inspired by the heroic Steve Mcqueen.
    Being an American actor in the 1960s he was known more for his passion for motor racing and his love for bikes.
    The jeans line, trims, VM was designed capturing his essence.
    Here shown are the theme board, trim board, photoshoot and few specs with details.
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  • Louis Philippe

    The Louis Philippe AW/11 denim line, titled 'Serge de Nimes' was inspired from the timeless french era. Serge, a heavy weight twill fabric from Nimes, France was used to make jeans for workers and miners in the late 18th century. The word denim is a shortened version of Serge de Nime.
    The collection was designed keeping in mind the heritage and legacy of the French king Louis Philippe. Coated dark denims, antique metal trims, use of fleur de lys motif were some of the key features.
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  • Gap

    Showcased here are some of the works from AW/07.
    A lot of attention was put into getting the details right. Some sketches and a few washed samples are shown from the collection.
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  • M&S

    Marks & Spencer SS/06 collection.
    The collection graphics were inspired by the indian motifs- paisley, peacocks, camels.
    Use of silk and indian jacquard lace was prominent- here shown are all production styles and some other graphics.
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  • Space design

    Space design ~ Offices, exhibitions & residential projects.
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